Digital marketing is ever-evolving, and as we transfer to the year 2013, it is evident that the technology to deliver the enterprise with digital at its core is here now. The challenge would be to lead and marshal the talent and innovative culture needed to make it a reality. Given here are some trends to look at out.
Increase in the number of Digital Marketing Agencies or Consultants
The digital revolution has forever changed the balance of power between your customer and also the organization, putting customers in charge of the relationship. The pace of decisions and deployments for marketing automation software and services is booming. However most marketing teams aren't yet ready to deal with the complexness of marketing automation nor could they be capable of fully leveraging the digital transformation that is required. Due this and the unprecedented demand is contributing towards the increase in the amount of Digital Marketing agencies or consultants.
Small and medium businesses are also realizing the power of content marketing and need consulting services to help with the proliferation of the marketing tools and technology available, so more and more organizations are embracing digital marketing agencies to preside of these efforts.
CMO and CIO Departments to bolster their partnership
Technology is rapidly remaking marketing departments; marketing campaigns are morphing into enterprise digital media projects that encompass. Marketing budgets are growing to meet IT demand, it's critically important for Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs) to collaborate in new ways and transform their organizations to drive business growth.
The entire year of Mobile
Individuals are spending additional time and money on their own mobile devices than ever before; there are encouraging evidences which support consumer engagement via mobile. Brands want to leverage location technology, social media and other behavioral data to orchestrate their mobile marketing as it is generation large amount of attention.
Integrated Marketing Campaigns
As marketers aspire to leverage cross-channel digital campaigns to provide real-time results cheaper, integrated channel campaigns will take dominance. A built-in tool set that may convert unknown visitors to known traffic will leverage competitive advantage to most companies.
Data Driven Marketing
Data driven marketing will take prominence in the year ahead. A typical B2B company uses, typically 6 different Marketing automation tools to manage a single marketing campaign, and all these tools provide the majority of actionable data. Moreover, a company's social networking can now range into countless potential unique contacts. The amount of people, accounts, and permutations in the data make engaging with this audience very daunting. Simultaneously, companies are under intense pressure they are driving revenue, and tight budgets are forcing marketers to create informed data-driven decisions. Tools that will marketers to extract the insights from the detailed bulk data will in fact serve modern marketing needs.
Optimized Cross Channel Customer Experience
This is exactly what all marketers' are focused on delivering. The client journey should be seamless across channels and every should play to the strengths. To do this all your digital platforms must speak with each other and in sync using the overall marketing strategy.
The popularity in Content Marketing is to focus less on preparing content that will sell and more on content that will educate. Rather than pitching products or services, delivering information that makes your buyer more intelligent will work. Content writers and bloggers will be distinguished through the content they create and their influence reaches, not by their titles. There are a host of recent decision engines, social curation platforms, content provisioning and production technologies and services emerging (e.g. Story stream, Smartology, iTrigga etc). The interest in content curation rapidly increasing, there is an interesting new group of platforms and services appearing that will enable new content models enhance content delivery by enhancing existing CMSs.
� email marketing will continue to growing at astonishing rates
� Paid look for B2B companies will end up less common as new ad platforms will emerge
� Google continues to dominate the B2B search market
� The large four of the internet will be Google, Apple, Facebook and Amazon.